Marketing and Advertising

Marketing and Advertising Resources

Marketing Yahoo! Marketing topic page

The Industrial Marketing Practitioner On-line resource center, with valuable articles. Geared toward industrial.

Nijenrode University Marketing directory. Well organized, large resource.

BtoB Magazine Searchable by keywords.

Marketing associations and institutes List of world wide noncommercial marketing groups.

iMarket Inc. Database and direct marketing. CD with 10 million businesses, including D&B data, for direct marketing.

ZapData now makes the same information available on the web.

iMarket Inc. Database and direct marketing. Sell CD with 10 million businesses, including D&B data, for direct marketing.

The Product Marketing Handbook for Software, 3rd edition. A complete guide to successfully launch and sustain your software product. See review.

Ad Resource On-line resources for web advertising. Good articles and links.

Advertising Links - BUBL (UK) Links to industry groups.

MouseTracks has pages on electronic transactions and digital cash, Net demographics, site design, and security. Lists of marketing and business online publications.

Marketing and Advertising Publications

IAB Internet Advertising Bureau, the first global association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet.

Herring.com The Red Herring Online, technology business news.

Media Central News and info for media and marketing professionals

Internet Advertising Resource Guide A well presented, concise list of resources for advertising.

RepLINK Corporation Matchmaking service for manufacturers, sales agents, representatives, wholesalers & distributors.

Newsgroups, Mailing Lists

Liszt to find Newsgroups, Mailing Lists, Chats
Metacrawler Searches using all the main search tools.

Marketing and Advertising Featured Articles

The Weekly Guerrilla Jay Conrad Levinson's weekly on-line magazine about marketing.

Word-of-Mouth Marketing Tips

Newsgroups

Marketing Lists on the Internet Kim Bayne's complete list of marketing discussion lists.

Marketing and Advertising Reference Tools

Library of Congress Research Tools

Virtual Library: Subject Categories

Directory of Business Libraries

Electronic Publications Online

US Census Bureau

Marketing Research Resources

ACNielsen Consumer and market trends reports.

IPSOS-ASI Market Research Center

Yahoo! Business and Economy: Consumer page.

Consumer Expenditure Bureau of Labor Statistics

Satisfaction Management Systems Three presentations worth downloading and viewing.

SRI Consulting VALS Survey Values and life-style segmentation.

The Yankee Group

USADATA Provides media data. Site worth looking over.

Nijenrode University Marketing research resources index.

Market Knowledge, Your Key to Profits Article about using marketing research to help your site succeed.

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